Marktplaats.nl

The Netherlands' #1 classifieds site
Local Sites: 
The Netherlands
Social Presence: 
Facebook,
Social Presence: 
Twitter (Hippas)
What is Marktplaats.nl?

A pioneering online classifieds, Marktplaats.nl was founded in Emmeloord. The idea was to recycle castoffs and help customers find things they needed at reasonable prices. People loved the friendly community focus, and Marktplaats.nl soon became the most popular e-commerce site in the Netherlands.

In 2004, Marktplaats.nl joined eBay. With millions of items listed for sale, we are the Netherlands’ favorite online source for just about anything you could possibly need or want — new or second-hand, from cars and household goods to houses, services, jobs, bicycles, boats and pets.

Members of the Marktplaats.nl community share a neighborly spirit and know they can find smart deals close to home on items they want to buy, sell or simply give away.

At A Glance
By the Numbers: 
Most popular e-commerce site in the Netherlands — reaches 74 percent of the Dutch online population
High degree of “stickiness” — over 20 page views per visit
More than 300,000 new ads daily (equivalent of almost 3 ads per second)
Attracts close to 7 million unique visitors monthly and has close to 6.5 million total live listings
1.4 billion page views per month
Has recorded more than 2.4 million visits and 322,203 new listings placed on a single day
One of the top five strongest brands in the Netherlands
Elected best e-commerce website in the Netherlands
History: 
Founded 1999 in Emmeloord, the Netherlands
Became the leading Dutch e-commerce site
Acquired by eBay in 2004
Content & Users: 
Easily accessible and therefore relevant and interesting for everyone in the Netherlands
Primary strengths: goods and autos
Users can search by postcode or distance (3-75 km. radius)
Our Team
With millions of items listed for sale, we are the Netherlands’ online source for just about anything you could possibly want. The Marktplaats.nl community shares a neighborly spirit and knows they can find deals close to home on items they want to buy, sell or simply give away.

Team Spotlight

  • Ruben
    Sales Manager
    To position Marktplaats as a top 3 advertising platform in the Netherlands
    Collaboration with creative agencies to develop new advertising propositions like Integrated Brand Platforms for BMW
    The speed in getting things done
    Ski trip to Austria with the sales team
    The possibility and freedom to fulfill my role as Sales Manager in the way I feel fit
    The great vibe in the Amsterdam office, you can feel the energy when you are in the building and I wanted to work for the biggest e-commerce site in the Netherlands
    I learn new things every day
  • Petra
    Business Marketeer
    I’m working to make Marktplaats business verticals a good place for the business advertiser, without making it a full B2C platform. I believe in the C2C strength
    Growing the services team by phone outreach, setting up new communication streams for more business-oriented customers, DM campaigns, steering onsite traffic
    I was introduced through a friend at eBay and moved over to Marktplaats last year
    There are a lot of new initiatives, and taking new initiatives is highly appreciated. It’s a young team, high energy level, and there always a lot going on. Dynamic, without loosing business and user interests out of sight
  • Arfat
    GL Accountant / Assistant Controller
    Working to get better in my roll and as this is an international company there are possibilities to go abroad
    The Kijiji Ireland project: helping my colleagues to set up a good running AP
    That there are no rooms. It is an open work floor and gives you a free feeling
    Sent over to Ireland to work in a different environment
    It is close to my house and the fun colleagues I work with
    Fun, young team with a lot of energy and possibility to grow in my roll
    Fun, young team with a lot of energy
  • Joost
    Product Manager Goods
    Happy buyers and sellers trading their arses off. Walking the razor’s edge to make things that work whilst ensuring we make our financial targets
    Redesigned our 9 year-old homepage and currently redesigning of the View Item page and rethinking the UI of Admarkt (CAS project) with a new way of working (Agile development).
    The smartness of the site. In the beginning it seemed every pixel had been made a business case for. Over time you start seeing opportunities though…
    Must be the way we currently develop CAS. A big team working closely together in an agile way. Great new way to work, tough to get right though! But that’s the fun.
    The money ;-)
    For the phenomenon that it is and to get hands-on experience in making your ideas reality instead. And for all the fancy borrel talk of course
    For the smart people
  • Dick
    Manager, Automotive
    Be the best automotive destination for each car-buying consumer
    Experian data for each car: Really bursted the transparency in the car market. Took competitors over one year to follow
    Although very professional and high pases, still a very human-friendly environment
    Accuracy in predicting market-trends based on one-year-ago on a daily basis
    Flexible and free in thoughts which (when thought is good) you may execute
    Best in class in reach and business, lots to gain in Automotive industry
    The people and high competitive environment