Gumtree was founded in 2000 as a community site in London to help Australians, New Zealanders and South Africans find a place to stay, a job, and everything one needs to settle in, including furniture and new friends. The expats liked the idea so much, they started Gumtree sites in their own countries. Meanwhile, the London site became the city’s most popular online classifieds.
In 2005, Gumtree became part of eBay. Today, we’re the leading classifieds site in the U.K., Australia, South Africa and Singapore. We’re also in Hong Kong and major cities in New Zealand and Poland.
The Gumtree spirit remains cheerfully local and filled with passion — for some, the passion is driven by the uniqueness of the platform, for most it is the power of the platform to fulfill the core need of finding immediate value across a range of categories – goods, jobs, cars and more. Our user base is diversifying, geographically beyond the main cities, and broadening beyond its antipodean roots. In the UK alone, we have 10m+ unique visitors to our site every month.
I work on improving users’ engagement with Gumtree Poland and Gumtree South Africa through emailing campaigns. I also work on a blog for Gumtree Poland.
Gumtree venues (I was a Ministry of Fun for a few years), migration of Gumtree PL, ZA and AU sites from UK platform into the eCG Global Platform and first TV advertising campaigns for Poland and South Africa.
It surprised me that with such a small group of people we can achieve so much! We work under huge pressure and face stressful situations every day but despite that, there is a very relaxing atmosphere here - we laugh a lot and have fun! Gumtree is a very “human” company – people really care about other colleagues and everyone is helpful.
Receiving feedback from Gumtree users in South Africa and in Poland during usability researches we did in 2012 and representing Gumtree Poland at the conference organised by the Students Association in Poland 2011. Talking to hundreds of young people about Gumtree was an incredible experience.
I have the privilege of working with people from different countries and cultures, who are smart and passionate about things they do.
I have learned a lot from them. With this experience I believe I can go in many directions in life. I am happy that many colleagues I can call “friends”.
I also appreciate business trips - I have visited many great places in the world thanks to Gumtree!
A famous brand and original work. Years ago when I started, it was very unusual to work in the Internet industry and I liked that I was in an “unusual job”.
Great, young, open-minded, smart and inspiring people, an opportunity to learn new things every day, exciting projects, beautiful location (Richmond), lunches with the team by the river in summer and quick pints with them after work.
Head of Product & Innovation
Primarily, bring innovation to the platform and team, in many ways: improved UEX, new functionality, new PD processes, new architectures, etc.
Many, but the most exciting one, was building eBay Anuncios, a new home grown platform for classifieds in Spain. This new platform was built from scratch in a little less than two months by my development team and myself... it was a lot of sleepless nights for the three of us, but in the end we were able to deliver a feature rich product with good stuff under the hood. One of the best projects of my whole career.
The team. It's a great group of people, totally focused and devoted to succeed at doing their job in the best way. This definitely exceeded my expectations of what a good working environment could be.
Many, but actually the most amazing one was asking the community to help save a life and see how they reacted immediately to make a person's life a lot better. That day I realized what a community truly means: It has nothing to do with having a discussion board or community flagging, but it's all about the people in it and how they interact. You just try to make their stay nice on your site.
I get the best of both worlds: On the one side I get all the benefits of working on a small team where you have visibility to the whole business, and on the other side, you get the benefits of working for a big company where you have a lot of things to leverage and share.
Coming from my own web solutions company I wanted to work in a place that would have a small team so I could learn a lot from the different parts of the business (as I was used to).
Classifieds was at that point at its beginnings as an entrepreneurial company, so I figured I was in the right moment to learn how to take a company through the tough process of becoming a more organized place. It has been a great journey so far.
First of all, because the team I work with every day is great, and then because the whole Classifieds business unit is a great place where people, learning and (of course) targets are the highest priorities.
We are currently migrating our 10 year old legacy code base to a speedy new platform that will really help to give the product a bit more zip!
We just launched a new mobile site - another first for Gumtree! It is getting some good traction with our user base, which is great!
The amount of potential there is for growth and product improvement
Watching the response time of our location landing pages drop by over 50% when we migrated the page to the new platform.
Being able to work with and hire great people.
I wanted to work for a web based company that had strong potential for growth and where I could really make a difference in terms of the technology and product.
Because it doesn’t feel like work!
Head of Brand and Communications, UK
This is a hugely exciting time to be working at Gumtree. We’re fresh out of a major platform migration, and can now fix and improve 1000 things to make our product better. But personally, I want to tell the world about Gumtree, and to make them love our brand. So in my role I get to cover all the customer touch points, including advertising, PR and social media, the way we describe things on site and the various emails we send to customers… The list is endless – there’s the challenge!
Earlier this year we launched some great new TV advertising that has really helped us to grow the traffic onsite. We’ve seen lots of new and returning visitors off the back of our media spend, which gives us great confidence for the future. Plus, the ads look great.
The freedom we have to make things better. The management team trust us to do great work, and are very supportive.
An excellent 2-day induction to eCG at the offices of Marktplaats in Amsterdam. And any lunchtime when the sun is shining. In the UK office, we’re lucky enough to be right next to the River Thames, so as soon as the sun comes out, we’re picnicking on the grass!
A monthly ‘All Hands’ meeting, where we look at business performance as a company, and then enjoy a free bar. A great chance to relax and hang out with the ever-expanding team.
For the challenge. We’re a small brand, but with lots of potential to grow. The product will get better, the brand can get better – I’m expecting a long but profitable journey!
We’re a pretty small company with the ability to create our own future. But we’ve also got all the support and expertise (and nice offices!) - that comes with being part of the powerhouse eBay group.
Head of Customer Support and Trust & Safety
Personal growth never stops and with the guidance of great leaders in eCG I am refining my management and leadership skills to be a respected individual across eBay
Quite a few events that I was part of: Gumtree Yoga 3 years in a row, Gumtree drinks nights with the community at the Occidental Hotel, Gumtree Trivia Night, Gumtree City to Surf, Transition from Gumtree UK platform to Kijiji Global Platform and transition from Kijiji Global to recent Box.
Being part of such a big ship (eBay) but still feeling like you’re working at a start-up where individual actions simply take the business to another level
There’s been many: Rockpoool Bar and Grill, Icebergs at Bondi, The Pavilion at Manly, Café Sydney, Harbour jet boat ride, Harbour Sailing, Hunter Valley off-site...you can see the common theme here; fine wine, fine restaurants and fun activities with great people!
Being surrounded by passionate people who continually push themselves to do better every time.
I first discovered Gumtree in ZA while on a 10month around the world trip. After such a long break I thought I should start work again and luck was on my side. I responded to a job ad on Gumtree AU that required someone to grow the Gumtree AU business and that was April 2007 and the rest is history.
Love the entrepreneurial culture that encourages to lead completely and of course the honest, fun and intelligent people that I work with.
Development Team Leader
I have the privilege of building stuff that helps keep our users safe.
I've worked on loads of cool projects -- too many to call out just one. Gumtree provides many opportunities to work on many great things.
That there really is a crazy amount of interesting items for sale. Where does everyone get this stuff from in the first place?
Getting direct feedback from customers who tell it how it is. There's been some amazing feedback on some products we've launched.
It's a cliche, but it's the people. The people who work at Gumtree are extremely passionate about doing the right thing. It's a real benefit to be around them.
I wanted the challenge of building products that help make what was a moderately known brand become a household brand.
Knowing that the stuff I do helps people connect and trade with each other. It's a great feeling to know that you have a positive impact on the economy.
Didn't get what you wanted this Christmas? Use Gumtree Australia to find everything on your Christmas list you missed out on. Or sell your unwanted Christmas presents on Gumtree and turn your gifts into cash: www.gumtree.com.au
The Gumtree Garden is a pop-up bar that showcases the unique gems you can find on Gumtree. Award-winning interior designer Dana Tomic-Hughes of Yellowtrace has taken on the challenge to create a bar using items sourced from Gumtree.com.au.