eBay classifieds group

This year, eBay Marketplaces Europe took part in CeBIT, one of the leading industry events held in Hanover, Germany. Jacob Aqraou, Senior Vice President at eBay Marketplaces Europe delivered a keynote speech around the subject of Social Business. The presentation focused on “social selling”, a trend that sees customers actively engaging in social and digital communities to gain shopping advice. Jacob explained why it is important for companies to engage in this new consumer shopping trend to retain brand loyalty.