eBay today announced that it will launch a new ecommerce portal in Germany when www.ebay-kleinanzeigen.de goes live on September 9th, 2009. While eBay.de focuses on auctions and fixed price goods for buyers and sellers, eBay Kleinanzeigen is being positioned as a portal for local products and services. It is primarily aimed at private users and is completely free of charge to buy or list items.
With the launch of the new online classifieds site, eBay is continuing to focus on growth. “Our goal is to make eBay Kleinanzeigen synonymous with online classifieds trade in Germany,” says Jacob Aqraou, General Manager of the international eBay Classifieds Group, which is responsible for the development of eBay’s classified business worldwide. eBay Kleinanzeigen is seen as an investment in future growth and reflects eBay’s strategy of offering multiple online trading formats. “The worldwide online classifieds market has a potential of 22 billion U.S. dollars, and as the top player we want to continue to innovate to meet customer needs”, says Aqraou.
eBay Kleinanzeigen is free, easy to use and offers a large selection of items for sale in local areas. Customer do not need to register, and can place an ad in less than two minutes.
Tim Hilpert, General Manager of eBay Kleinanzeigen Germany: “Customers can either buy or sell products in their region and can close deals in person, face-to-face. This is particular convenient for people who want to buy bulky goods such as refrigerators or sofas, for example.”
The selection not only includes products, but also jobs, community assistance and a pet category. At launch, www.ebay-kleinanzeigen.de will already offer multiple items for sale as it will carry existing listings from eBay’s classified subsidiary, Kijiji.de, which has 6 million visits
and over 100 million page views per month.
About eBay Kleinanzeigen
eBay Kleinanzeigen is launched by eBay in September 2009. The free online classifieds market is primarily aimed at private users, banking on regional contact and the opportunity for buyers and sellers to meet personally. Products are offered in categories ranging from Family, Child & Baby, House & Garden and Leisure & Beauty, to Pets, Jobs and Property. eBay Kleinanzeigen is part of the international eBay Classifieds Group. Other brands of the Group include BilBasen, dba.dk, Gumtree, Kijiji, LoQUo, Marktplaats and mobile.de. With a turnover of USD 270 million and an average of 80 million visitors in 2008, as well as 5 billion page views per month, eBay is the market leader in online classified ads.
At www.ebay-kleinanzeigen.de you can download the logo, screenshots, CVs and photos.
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